NWNorthwind GTM
GTM Command Center
Real-time view of your GTM engine
updated just now
Pipeline
$1.84M-4.9%
from $1.94M · prev 30d
Won Revenue
$286K+8.9%
from $262K · prev 30d
Open Opportunities
47-0.1%
from 47 · prev 30d
Meetings
128-0.3%
from 128 · prev 30d
Positive Replies
214+5.1%
from 203 · prev 30d
Qualified Leads
1,842+0.9%
from 1,826 · prev 30d
GTM activity
Outbound volume, engagement and value created per day
60d window · daily granularity
GTM funnel
Signal → lead → enrichment → outreach → revenue · last 30 days
0.15% signal-to-won
Contacted → Replied
14.0%
Replies → Positive
33.0%
Meetings → Opportunity
43.8%
Opportunity → Won
10.7%
78.8%Leads → Enriched-3.2 pts vs target
90.7%Enriched → Contacted-1.3 pts vs target
53.9%Contacted → Opened-2.1 pts vs target
25.9%Opened → Replied+9.9 pts vs target
33.0%Replied → Positive Reply-3.0 pts vs target
31.1%Positive Reply → Meetings-2.9 pts vs target
43.8%Meetings → Opportunities-16.3 pts vs target
10.7%Opportunities → Won-17.3 pts vs target
Channel performance
Where to allocate the next unit of GTM effort
| Channel | Leads | Responses | Meetings | Revenue | Conv. |
|---|---|---|---|---|---|
| 7,412 | 842 | 68 | $148K | 0.92% | |
| 2,186 | 318 | 26 | $62K | 1.19% | |
| Retargeting | 1,842 | 124 | 11 | $24K | 0.60% |
| Inbound | 742 | 196 | 16 | $38K | 2.16% |
| Referrals | 300 | 88 | 7 | $14K | 2.33% |
Retargeting audiences
Audience membership synced to ad platforms and sequences
- Pricing page visitorsLive2,418 people+96 today11.2% conversion$186K influenced→ LinkedIn, Meta
- High-intent leadsLive984 people+41 today18.6% conversion$312K influenced→ LinkedIn, Smartlead
- Opened but didn't replyLive3,602 people+214 today4.1% conversion$88K influenced→ LinkedIn
- Clicked but didn't replySyncing1,842 people+128 today8.4% conversion$124K influenced→ LinkedIn, Meta
Sequence performance
Top sequences by pipeline generated
| Sequence | Leads | Sent | Open % | Reply % | Meetings | Pipeline | Status |
|---|---|---|---|---|---|---|---|
Founder-led SaaS Seed–Series A founders, 10–60 FTE | 1,842 | 5,218 | 54.1% | 14.6% | 34 | $486K | Running |
Series A SaaS Series A, 40–180 FTE, US + EU | 1,604 | 4,771 | 51.2% | 13.1% | 28 | $412K | Running |
YC Startups YC W24–S26 technical founders | 968 | 2,419 | 59.6% | 17.2% | 21 | $238K | Optimizing |
Enterprise Engineering VP Eng / Platform, 500+ FTE | 638 | 1,904 | 40.1% | 7.4% | 7 | $221K | Paused |
DevTools Founders Infra & devtools founders, 5–80 FTE | 742 | 2,077 | 56.4% | 15.8% | 16 | $194K | Running |
Post-Funding Outreach Raised in last 45 days | 421 | 1,102 | 63.4% | 20.3% | 14 | $176K | Running |
Recent deals
Opportunities by most recent activity
| Company | Deal value | Stage | Last activity | Prob. |
|---|---|---|---|---|
FSFoundry Signalfoundrysignal.com | $33K | Meeting | 4h ago | 30% |
VLVerdant Ledgerverdantledger.com | $39K | Won | 21h ago | 100% |
NFNimbus Forgenimbusforge.dev | $36K | Engaged | 1d ago | 23% |
KLKestrel Labskestrellabs.io | $36K | Engaged | 1d ago | 25% |
SISolstice Infrasolsticeinfra.com | $39K | Meeting | 2d ago | 40% |
VVectorpathvectorpath.ai | $41K | Qualified | 2d ago | 53% |
LLanternwavelanternwave.com | $39K | Contacted | 2d ago | 6% |
KLKestrel Labskestrellabs.io | $35K | New | 2d ago | 0% |
UAUmbra Analyticsumbraanalytics.io | $33K | Engaged | 2d ago | 14% |
TTideglasstideglass.com | $43K | Proposal | 2d ago | 61% |
- Funding signal → outbound1,284 runs · 99.2% success4m agoActive
- Pricing intent → follow-up4,912 runs · 98.7% success1m agoActive
- Positive reply → opportunity612 runs · 99.8% success7m agoActive
- Hiring spike → ICP refresh388 runs · 97.4% success30m agoActive
- Bounce → suppression2,106 runs · 99.9% success15m agoActive
- email-event-ingestionEvery minute · next in 26sRunning
- intent-signal-syncEvery 5 minutes · next in 59sSuccess
- retargeting-syncEvery 10 minutes · next in 4mSuccess
- lead-enrichment-workerEvery 15 minutes · next in 7mSuccess
- crm-syncEvery 15 minutes · next in 7mFailed