Automations

Event-driven workflows that run the GTM machine without human input

Active workflows
7 / 10
enabled and listening
Runs (30d)
11,568
across all triggers
Avg. success rate
96.5%
completed without retry
Erroring
1
needs attention

Workflows

10 of 10 workflows

Funding signal → outboundActive
When: New funding signal detected
  1. 1Enrich company (Apollo)
  2. 2Find decision makers (Clay)
  3. 3Score leads (model v4)
  4. 4Add to "Post-Funding Outreach"
  5. 5Notify #gtm-signals
1,284 runs99.2% successavg 4.1slast run 4m ago
Pricing intent → follow-upActive
When: Lead clicks pricing page
  1. 1Increase intent score +18
  2. 2Add to retargeting audience
  3. 3Trigger follow-up sequence
  4. 4Alert deal owner
4,912 runs98.7% successavg 1.8slast run 1m ago
Positive reply → opportunityActive
When: Positive reply detected
  1. 1Pause outbound for lead
  2. 2Create opportunity in CRM
  3. 3Assign owner by territory
  4. 4Notify #revenue
612 runs99.8% successavg 980mslast run 7m ago
Hiring spike → ICP refreshActive
When: Hiring spike > 25% in 30d
  1. 1Re-score company fit
  2. 2Refresh decision makers
  3. 3Queue enrichment job
  4. 4Add to "Hiring Spike — Infra"
388 runs97.4% successavg 6.3slast run 30m ago
Bounce → suppressionActive
When: Hard bounce received
  1. 1Mark email invalid
  2. 2Remove from all sequences
  3. 3Request re-verification
  4. 4Log to data quality report
2,106 runs99.9% successavg 520mslast run 15m ago
Meeting booked → prep briefActive
When: Calendar event created
  1. 1Pull enrichment snapshot
  2. 2Summarize engagement history
  3. 3Post brief to owner in Slack
  4. 4Attach to CRM record
241 runs96.1% successavg 7.9slast run 2h ago
Stale deal → nudgePaused
When: No activity in 14 days
  1. 1Flag deal as at-risk
  2. 2Draft re-engagement email
  3. 3Notify owner
  4. 4Add to forecast review
174 runs94.3% successavg 2.4slast run 6h ago
Dormant lead → reactivationPaused
When: No touch in 90 days
  1. 1Re-verify email
  2. 2Refresh firmographics
  3. 3Add to "Dormant Reactivation"
986 runs92.8% successavg 3.1slast run 12h ago
CRM drift → reconcileError
When: Field mismatch between CRM and warehouse
  1. 1Diff records
  2. 2Apply source-of-truth rules
  3. 3Write back to CRM
  4. 4Log unresolved conflicts
HubSpot rate limit (429) on 14 records — retry scheduled
722 runs88.4% successavg 11.4slast run 53m ago
Competitor mention → escalateActive
When: Competitor named in signal
  1. 1Score as high intent
  2. 2Attach battlecard
  3. 3Notify AE + sales engineer
  4. 4Create task
143 runs98.6% successavg 1.3slast run 2h ago